Our story

Evidence-based guidance to help
overwhelmed families.

We started The Whole Family App because the parenting guidance we needed didn’t exist- personalised, AI-powered support designed to help all caregivers stay aligned on shared values and notice blind spots. Our AI is trained exclusively on evidence-based research and scientific literature.

Why we built it.

Modern parenting is loud. Books, podcasts, well-meaning relatives, an infinite scroll of hot takes - all pulling parents in different directions. Meanwhile the small humans in front of us keep growing, with no pause button.

We kept hearing the same things from parents: "I know what I should do, I just can't do it consistently." "My partner and I aren't on the same page and our kid feels it." "I'm not sure if we're doing the right thing or traumatizing our child."

So we built something different - a calm, intelligent companion that listens first, then offers guidance shaped around your specific situation.

What we believe.

The child is always at the centre.

Whole Family App builds context through its questionnaire so every piece of guidance is tailored to your family’s specific situation - so the advice you receive isn’t generic, but relevant to your child and your circumstances.

There is no perfect family.

Partnered, solo, step parents, grandparents or co-parenting across two houses - every shape of family deserves guidance understanding of their it's situation. We can include all caregivers (aka the whole family) and help everyone get aligned.

Advice based on your goals and values.

​You tell us what you're struggling with or trying to achieve. We take that into account when giving you evidence based guidance and support.

Evidence over opinion.

Our AI is trained on scientific research and expert materials. Our team includes experts in family therapy who understand real situations and challenges families face when raising children.

Meet Pip - the helpful sprout.

Pip is the warm, curious friend your family checks in with. Part gentle guide, part thoughtful question-asker, Pip helps translate big feelings and tricky moments into small, doable steps.

How we work.

01

Listen

We start with a short, warm questionnaire - mapping your family situation, your values and goals.

02

Tailor

We answer your questions in the app - guidance will be shaped around your family's structure, values, and the specific patterns we hear.

03

Walk with you

​We help you stay consistent with your goals, get all caregivers aligned and give you perosnalized advice any time you reach out. From overwhelmed to in control.

Built with people who do this for a living.

The Whole Family App is developed in collaboration with family therapists and developmental specialists. Our AI is trained on evidence based research and scientific materials.

Clinical psychologyAttachment theoryBehavioural scienceFamily systems therapyChild development

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